Google Marketing for holiday rentals
What is google marketing for holiday properties?
“Also called Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages. SEM may incorporate Search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages.”
And why do you need that?
Most bookings may be achieved by renting out your holiday home through leading listing sites such as booking.com, airbnb and homeaway.com etc. Primarily this is because these websites are highly ranked by search engines. Although you may receive enough bookings using these websites, if your holiday rental website was ranked on the first Google page you
would take the bookings through your own website, without paying commission.
How it all works
First of all we analyse your current website and its ranking. With the help of SEO tools and systems we will improve your ranking within a few weeks.
Secondly we create a specific Google marketing campaign for your holiday property using online advertising. These ‘adword’ campaigns can be set up with a fixed budget of as much (or as little) as you would like to spend and enable you to monitor your campaign as it progresses. Of course, after a short period of time, you will also see results in your bookings.
From your experience you know that most of your clients come from a specific region in a certain country. Your advertising campaign could specifically target this region in order to get more clients.
Google Marketing for holiday properties is a specific way of advertising your holiday rental. Allowing you to monitor, control and see results in a short period of time.
Let us help you maximise your property’s income whilst minimising your commission payments.